PLANETA JUNIOR SIGNS BRAND MANAGEMENT AGREEMENT FOR "KATE & MIM-MIM" WITH FREMANTLEMEDIA KDIS & FAMILY ENTERTAINMENT
Thu, 05/11/2017 - 16:23
Planeta Junior is now the licensing agent for “Kate & Mim-Mim” in Spain, Italy, Portugal, France, Turkey and Eastern Europe.
Planeta Junior, leading European family entertainment company, has signed an agreement with FremantleMedia Kids & Family covering the promotion and representation of its property “Kate & Mim-Mim” in Spain, where the series is shown on Clan, Portugal, where the show will screen on Canal Panda; France, where the show already airs on Tiji; in Italy, where the series launches on Cartoonito; Turkey, where the show will be airing on Minika; and in CEE where the series is shown on MiniMini in Poland and MiniMax in Romania, Czech Republic, Slovakia and Hungary. Thanks to this alliance, Planeta Junior will be responsible for managing editorial, licensing and merchandising, promotions, sponsorship and digital and interactive products in these territories.
“Kate & Mim-Mim” is based on a charming pre-school animated series about the fantastic adventures of cheerful 5-year-old kid, Kate, and her toy bunny, Mim-Mim, while they travel around imaginary world Mimiloo. The series has been screened successfully in territories such as United Kingdom (CBeebies), Germany (Super RTL) and United States of America (Disney Junior)."Kate & Mim-Mim”’s global master toy is Just Play and its European distributors will be unveiled beginning of 2016.
FremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the series, which will air globally from spring 2016. The 52 x 11’ series is currently in pre-production and will include two themed seasonal specials.
Created by the award-winning husband and wife team Scott and Julie Stewart, “Kate & Mim-Mim” is a series full of adventure, cheerful characters, imagination and appetite for discovering the world.
According to Diego Ibáñez, Planeta Junior International Commercial Director: “We're delighted that FreemantleMedia Kids & Family Entertainment have placed their trust in us again, this time to represent one of their properties. "Kate & Mim-Mim" has all the necessary ingredients to be a commercial success and a hit with audiences: excellent animation and the best possible free TV slot for its target. We're sure that children, parents and licensees will soon be talking about it.”
Tracy Griffiths VP Licensing and Consumer Products EMEA and Australia FMKFE, adds: “We are delighted to be partnering with Planeta Junior across its European territories. After an extraordinarily successful debut and an exciting 12 months of activity, our adventurous duo Kate & Mim-Mim are definitely going places both on and off screen and we look forward to working with Planeta Junior to deliver a high class consumer products campaign.”