STUDIO 100 GROUP AND COOLS GROUP INK A DEAL TO LAUNCH MAYA THE BEE BIO ICE CREAMS IN POLAND
Thu, 03/11/2021 - 09:21
Studio 100 Group signed a license agreement with Cools Group thanks to Studio 100’s local licensing agent Planeta Junior to launch Maya the Bee bio ice cream dots in Poland, being the first character Cools ice creams are branded with.
Maya the Bee the bio ice creams are made only of natural ingredients, do not contain any colourants or preservatives and come in the following four different flavours bubble gum, cream, cotton candy and vanilla. The products will be available by the end of April 2021.
“The adventures of Maya the Bee bring joy to successive generations. I myself perfectly remember the cartoons from my youth. We are very much looking forward to working with Studio 100 and Planeta Junior and I am convinced that together we will create an excellent product”, says Przemyslaw Rogowski, CEO of Cools Group.
“We are thankful for the trust Cools Group places in us and in Maya to be the first ever license signed for their delicious Bio ice cream. We cannot wait for the first warm days and summer to be here, to bring this amazing product to kids and their families”, says Joachim Knödler, Head of Licensing Studio 100 Media.
Maya the Bee, one of the most well-known children´s properties in Europe with a multi-generational target, stands for timeless values and has accompanied children since 1970. With strong values of respect for the environment, care of nature, biodiversity, freedom and friendship, Maya conveys a strong emotional connection.