PLAYMOBIL BLUE

1976: PLAYMOBIL arrived to Spain and Portugal through a joint-venture with Famosa. At the beginning the items were called Famobil.

Famosa worked with different brands more focused on girls, for this reason, the marketing and commercial strategy was developed for positioning PLAYMOBIL as a brand for boys (until 2003).

playmobil
Key facts
  • Target: Family

Images

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