Simone Fenu, 36 years old, graduated in Economics at La Sapienza University in Rome. The manager comes from Warner Bros. where he worked for six years as Senior Category Manager in the sales and retail department, developing the consumer products and home entertainment business. He previously worked for Sony Computer Entertainment Italia and for publishing and animation companies, where he was responsible for marketing & sales, following the development of several intellectual properties.
In his new role, Simone Fenu reports to Diego Ibáñez Belaustegui, International Commercial Director, and will be responsible for the coordination of all marketing activities, business development and strategy of Planeta Junior for the Italian market. Moreover, he will identify important and global strategies to expand the company's business in order to create new opportunities within the Group.
The entry of Simone Fenu is part of a larger project linked to the growth of the Company aimed to consolidate its classic catalog, excel in the management of prestigious properties and widen its portfolio. This also confirms Planeta Junior’s will to consolidate and renew the business accomplishments focusing more and more on new properties with great potential at an international level, in all markets where Planeta Junior is present.