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PO VERNIS, DeAPLANETA GROUPS NEW MARKETING DIRECTOR

Febrero 2015 Po Vernis is the new Marketing Director of DePlaneta Group

Febrero 15 Po Vernis has been appointed as Marketing Director of the DeAPlaneta Group, a fiction (DeAPlaneta Cine) and animation company (Planeta Junior), with the objective of maximising the synergies between both divisions of the Group and to provide a joint strategy for all the Planeta Junior countries.


This reinforcement in the Planeta Junior marketing area is the result of the growing interaction between DeAPlaneta Groups production and marketing of entertainment contents. The increased international presence of Planeta Junior following the companys expansion in Turkey and Eastern Europe, the incorporation of the DreamWorks portfolio, as well as the start-up of new productions, require an enhanced synchronisation of the marketing strategy.


Po Vernis was Marketing Manager for the Cinema area of DeAPlaneta between 1999 and 2005, the date on which Working At Weekend (WAW) was founded, an agency specialising in cinematographic marketing. In 2013 he returned as Marketing Director of DeAPlaneta Cine. Likewise, Vernis has a degree in Audiovisual Communication from Pompeu Fabra University and a Masters degree in Audiovisual Company Management (Media MBA) from Ramon Llull University. He is also an associate lecturer at the UPF and a lecturer of the Masters degree in Film Business at the ESCAC.

About the DeAPlaneta Group: The DeAPlaneta Group, leader in the Spanish audiovisual sector, was founded in 2000 as the result of the merger between DeAgostini and Planeta, two of the main European media and communication groups. Its activity is focused on the production and marketing of entertainment contents, both in fiction (DeAPlaneta Cinema) and in animation (Planeta Junior). About Planeta Junior: Planeta Junior is one of Europe's leading entertainment companies for pre-school, children and family audiences. It focuses on producing and distributing animated series and the rights derived from these IP's. The company has offices in Spain, Portugal, France, Italy, Greece, Turkey and Eastern Europe. As of February 2014, Planeta Junior has managed TV rights, licenses and promotions for the DreamWorks portfolio. Planeta Junior also continues investing in its own productions, which this year feature series like: Egyxos, Heidi 3D, Sendokai and Bubble Bip, among others. More information is available at www.planeta-junior.com. About DeAPlaneta Cine: Dedicated to the acquisition and distribution of fictional films in cinemas and on television, DeAPlaneta Cine is the second most important independent cinematographic distributor in Spain and an indisputable leader in the audiovisual sector. Its portfolio ranges from commercial hits such as August; Osage County, The Doctor, Knowing, El club de los incomprendidos and the saga Saw, to Oscar winners for best film such as 12 Years a Slave, The Kings Speech, The Pianist and The Hurt Locker.
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